Some of you perhaps saw the internet blow up because people realized their perception of color in an image had nothing to do with the colors of the pixels.
There's a good summary of the issue here, along with some great discussion of why the mind uses perceived illumination to determine the "true color" (dun-dun-duuuun) of the object in the photograph.
This all brought back to mind the discussion that ended more or less here. I called the brain's adjustment a "ski goggle effect."
It's interesting that so simple a case could illustrate that what your brain decides to do with Mars illumination. Should you ever go there and walk around with a transparent globe on your head you may perceive a lot more color and contrast than you would perceive on Mars looking out the window of a white spacecraft interior dimly lit with broad spectrum light... so with images, that begs the question: do I make this a window, or make it immersive?