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Unmanned Spaceflight.com > Mars & Missions > Past and Future > Phoenix
ElkGroveDan
Veronica continues to be recognized for her stroke of PR genius

"Live" From Mars
http://www.pbs.org/wgbh/nova/mars/live.html
Stu
Nice piece that, and fully deserved praise, too. Veronica worked very, very hard on that, and I don't think it's any exaggeration to say that the success of the Phoenix Twitter page changed, in a stroke, the way space missions will be covered online from now on. No-one will be happy with just an occasional note on an official mission page anymore; they'll want more frequent and more personal updates, they'll want to feel like they're a part of the mission, or at least a valued follower and supporter. This really was a paradigm shift in Outreach, and Veronica deserves all the praise and kudos she's getting.
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